PELICAN CLASSICS

Product and marketing materials for Pelican Books’ contemporary take on Shakespeare’s work, featuring illustrations by Manuja Waldia. Manuja was commissioned by Penguin Books to reinterpret the Shakespeare collection with a fresh, modern take on these classics to appeal to a new audience.

The book cover designs use a striking color system, black for tragedies and white for comedies, to reflect the plays’ themes with a contemporary visual language. There were promotional assets and marketing materials – social media graphics, web banners, email campaigns, and in-store displays, blending classic literary tradition with a bold, modern approach.